Last Updated: September 28, 2025

Becoming Way (“BW”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.becomingway.com (“Website”), purchase our products, subscribe to our services, or otherwise interact with us.

By using our Website or providing us with your personal information, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our Website.

1. Scope of This Policy

This Privacy Policy applies to all visitors, users, customers, and others who access or use our Website, including:

• Individuals submitting lead information (e.g., newsletter sign-ups, downloads, free resources).

• Customers purchasing digital or physical products.

• Users interacting with our advertisements and marketing campaigns.

• Anyone contacting us for inquiries, support, or collaboration.

This Policy does not apply to third-party websites, apps, or platforms that we do not own or control.

2. Information We Collect

We may collect the following categories of personal data:

a) Information You Provide Directly

• Name, surname, email address, telephone number.

• Billing and shipping details for product delivery.

• Payment information (processed by secure third-party payment providers; we do not store full credit card details).

• Preferences, responses to surveys, and other voluntary data you provide.

b) Information Collected Automatically

• IP address, browser type, operating system, and device information.

• Website usage data (pages visited, time spent, referring websites).

• Cookies and similar technologies (see our Cookie Policy).

c) Information from Third Parties

• Advertising and analytics partners (e.g., Google, Meta, YouTube, native advertising networks).

• Affiliates, resellers, or partners who may share data for lead generation or marketing.

3. How We Use Your Information

We process your personal data for the following purposes:

• Contractual Necessity: To process your orders, deliver purchased products, and provide customer support.

• Consent: To send newsletters, promotional communications, and non-essential cookies (you may withdraw consent at any time).

• Legitimate Interests: To improve our Website, personalize your experience, conduct marketing and retargeting campaigns, and prevent fraud.

• Legal Obligations: To comply with tax, accounting, and regulatory requirements.

Examples of processing activities include:

• Managing account registrations and order confirmations.

• Providing access to digital downloads and e-learning content.

• Sending service-related communications (order status, billing updates).

• Retargeting users via social media and advertising platforms.

• Analyzing site performance and user behavior.

4. Sharing and Disclosure of Information

We may share your information with:

• Service Providers: Payment processors, hosting providers, CRM tools, email marketing platforms, analytics and advertising networks.

• Business Partners: Affiliates or resellers, strictly for the purpose of fulfilling your requests.

• Authorities: When required by law, regulation, or legal process.

We never sell your personal data to third parties.

5. International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence, including the United States and other jurisdictions where our service providers operate. Where required, we ensure adequate safeguards are in place (e.g., Standard Contractual Clauses under GDPR).

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Marketing data: retained until you withdraw consent or unsubscribe.

• Transaction data: retained for accounting and legal compliance (typically 7–10 years).

• Lead data: retained until deemed inactive or upon request for deletion.

7. Your Rights

Depending on your jurisdiction (e.g., GDPR, CCPA), you may have the following rights:

• Access: Request a copy of your personal data.

• Rectification: Request correction of inaccurate or incomplete data.

• Erasure (“Right to be Forgotten”): Request deletion of your data, subject to legal limitations.

• Restriction of Processing: Limit how we process your data.

• Data Portability: Receive your data in a structured, machine-readable format.

• Objection: Object to processing for marketing or legitimate interest.

• Withdrawal of Consent: Withdraw consent where processing is based on consent.

• Non-Discrimination (CCPA): California residents will not be discriminated against for exercising privacy rights.

To exercise these rights, contact us at: info@becomingway.com. We will respond within the legally required timeframe.

8. Children’s Privacy

Our Website and services are not directed at children under 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us to request deletion.

9. Security of Your Information

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or storage system is completely secure, and we cannot guarantee absolute security.

10. Marketing Communications

• You may opt-in to receive newsletters, offers, and updates from us.

• Each email includes an unsubscribe link allowing you to withdraw at any time.

• We may use your email to send information about similar products or services you have purchased, as permitted by law.

11. Cookies and Tracking

We use cookies, pixels, and similar technologies for analytics, advertising, and personalization.
Please refer to our Cookie Policy for detailed information on the types of cookies we use and how to manage your preferences.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be published on this page with an updated “Last Updated” date. Material changes may be communicated via email or website notices.

13. Contact Us

If you have questions or wish to exercise your privacy rights, please contact us:

Becoming Way - IQ2 Srl - Via Procaccini 43 - 20154 Milano MI - Italy - VAT IT11773250961
Email: info@becomingway.com