Last Updated: September 28, 2025

Becoming Way (“BW”, “we”, “us”, or “our”) uses cookies and similar technologies on www.becomingway.com (“Website”) to improve functionality, enhance user experience, analyze traffic, and deliver personalized advertising.

This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences. For information on how we process personal data, please also read our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. Cookies allow a website to recognize your device, remember preferences, and gather information about your browsing behavior.

Cookies may be:

• Session cookies: temporary cookies that expire when you close your browser.

• Persistent cookies: stored on your device for a defined period until manually deleted.

• First-party cookies: set by our Website.

• Third-party cookies: set by external services such as Google, Meta, or advertising networks.

We also use related technologies such as pixels, tags, SDKs, and tracking scripts that function similarly to cookies.

2. Types of Cookies We Use

a) Strictly Necessary Cookies

• Essential for the operation of our Website.

• Enable core functions such as navigation, security, login, and checkout.

• Cannot be disabled through cookie settings.

b) Performance & Analytics Cookies

• Collect aggregated information on how visitors use our Website.

• Help us measure traffic, improve site performance, and understand user interactions.

• Example: Google Analytics.

c) Functional Cookies

• Remember user choices (e.g., language, region, login preferences).

• Enhance your experience by providing personalized features.

d) Advertising & Targeting Cookies

• Track browsing habits to deliver relevant ads on our Website and across third-party platforms (Google, Meta, YouTube, native ad networks).

• Enable remarketing and conversion tracking.

• Example: Meta Pixel, Google Ads remarketing, YouTube tracking scripts.

3. Third-Party Cookies

We work with trusted partners who may set cookies on your device when you interact with our Website:

• Google (Ads, Analytics, YouTube)

• Meta (Facebook, Instagram)

• Native advertising platforms (e.g., Taboola, Outbrain)

• Email marketing platforms (e.g., Mailchimp, ActiveCampaign, or equivalent CRM tools)

These third parties may combine data from our Website with other data you provide to them or that they collect independently, in accordance with their own privacy policies.

4. Legal Basis for Use of Cookies

Under GDPR (EU) and ePrivacy Directive:

• Strictly necessary cookies are used on the basis of legitimate interest.

• Analytics, functional, and marketing cookies require user consent via a cookie banner.

Under CCPA (California):

• Cookies may be considered “personal information” if they can identify or be linked to a consumer or household.

• California residents have the right to opt out of the “sale” or “sharing” of personal information.

5. Managing Cookies

a) Through Our Cookie Banner

When you first visit our Website, you are presented with a cookie banner allowing you to:

• Accept all cookies.

• Reject non-essential cookies.

• Customize preferences by category.

You may change your preferences at any time via the “Cookie Settings” link [insert link to settings panel].

b) Through Browser Settings

Most browsers allow you to:

• Block or delete cookies.

• Configure settings to notify you before cookies are placed.

For more details, see the help section of your browser (Chrome, Safari, Firefox, Edge, etc.).

6. Consequences of Disabling Cookies

If you block or reject cookies:

• Some Website functions (such as checkout or video playback) may not work properly.

• You may still see advertisements, but they may be less relevant.

7. Updates to this Cookie Policy

We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our practices. Updates will be posted on this page with a revised “Last Updated” date.

8. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us at:

Becoming Way - IQ2 Srl - Via Procaccini 43 - 20154 Milano MI - Italy - VAT IT11773250961
Email: info@becomingway.com